Hi 👋 I'm Shani Lin
Hi 👋 I'm Shani Lin
A UI/UX designer with 5 years of experience, focused on driving product decisions through user insight and design thinking.
A UI/UX designer with 5 years of experience, focused on driving product decisions through user insight and design thinking.
#Observant
#Observant
#Empathetic
#Empathetic
#Aesthetic
#Aesthetic
As an observant, empathetic, and aesthetically-minded UI/UX designer, I have 5 years of experience in UI/UX design. My passion for UI/UX drives me to continuously expand my knowledge, as I firmly believe that design can create a better world.
With a background in industrial design, I embrace complexity to solve challenging problems and craft seamless user experiences across digital products. My strong collaboration skills have earned high praise from team partners, and I am dedicated to delivering simple, human-centered solutions that meet project goals.
As an observant, empathetic, and aesthetically-minded UI/UX designer, I have 5 years of experience in UI/UX design. My passion for UI/UX drives me to continuously expand my knowledge, as I firmly believe that design can create a better world.
With a background in industrial design, I embrace complexity to solve challenging problems and craft seamless user experiences across digital products. My strong collaboration skills have earned high praise from team partners, and I am dedicated to delivering simple, human-centered solutions that meet project goals.
Experience
Experience
5 years of experience in UI/UX design and 10 years in marketing and design across multiple industries.
5 years of experience in UI/UX design and 10 years in marketing and design across multiple industries.
UI/UX Designer
DAMAI Internet
2021 – Present
Social Media Marketing Manager
DAMAI Internet
2021 – Present
• Spearheaded UI/UX design for 6 digital products, including SaaS POS systems, web platforms, self-service kiosks, KDS, order status board and ticketing systems, enhancing usability and engagement
• Designed and optimized responsive web interfaces, co-developing a hotel booking platform with clients
• Defined and implemented scalable Design Guidelines from 0 to 1 for a 20+ PM/engineer team, achieving 70% adoption across platforms
Marketing Project Manager
Creative Collection Advertising Agency
2020 – 2021
Marketing Project Manager
Creative Collection Advertising Agency
2020 – 2021
• Led 7 cross-industry digital marketing projects, achieving 80% client retention and exceeding campaign KPIs
• Collaborated with global premium brands including Fossil, Pernod Ricard, Formosa optical, and Man Venus, delivering integrated marketing strategies and social media campaigns across Facebook and Instagram
• Analyzed user behavior data and campaign performance metrics, resulting in 43% improvement in engagement and interaction rates
Social Media Marketing Manager
Wunderman Thompson
2019 May - Nov
Social Media Marketing Manager
Wunderman Thompson
2019 May - Nov
• Collaborated with international brands including Mazda and Nivea on large-scale digital campaigns, executing new product launches, brand activations, and KOL partnership video series
• Developed segment-based marketing strategies and customer engagement initiatives, achieving 13% increase in NPS and user satisfaction metrics
• Produced creative content (visuals & copywriting) and managed Facebook/YouTube content calendars, driving 22% improvement in audience interaction rates
• Analyzed customer data and feedback (CSO) to generate actionable insights, optimizing engagement strategies and campaign effectiveness
Stylist
Jo Malone London
2018 – 2019
Stylist
Jo Malone London
2018 – 2019
• Delivered personalized customer consultations and curated product recommendations, consistently exceeding sales targets through a user-centered service approach
• Managed inventory operations and retail processes efficiently
• Held the position during the student visa period after graduation
Product Designer
Actman Corporation
2014 – 2016
Product Designer
Actman Corporation
2014 – 2016
• Developed personal care and beauty products by designing functionality, packaging, and molds
• Conducted market analysis to assess feasibility and understand consumer preferences
• Coordinated manufacturing processes by liaising with manufacturers and clients for seamless development
• Planned trade show layouts for exhibitions such as the Global Mega Show and Houseware Fair
Industrial Designer (Intern)
In Win Development
2011 Mar - Sep
Industrial Designer (Intern)
In Win Development
2011 Mar - Sep
• Designed computer cases, focusing on shape, color, functionality, and molds.
• Proposed innovative ideas and presented concepts.
• Gained knowledge of the product manufacturing process.
Education
Education
Master Degree
Master Degree
Marketing Management Practice
The University of Sheffield, UK
2017 - 2018
Marketing Management Practice
The University of Sheffield, UK
2017 - 2018
Bachelor Degree
Bachelor Degree
Product Design
MCU University, Taiwan
2009 - 2012
Product Design
MCU University, Taiwan
2009 - 2012
Little Joys Big Sparks ✨
Little Joys Big Sparks ✨
☕ Café Days
There’s nothing quite like a good cup of coffee paired with a perfect dessert. I love exploring cafés, discovering new flavors, and finding calm in these small rituals. It’s where I slow down, observe, and recharge my creative energy.
There’s nothing quite like a good cup of coffee paired with a perfect dessert. I love exploring cafés, discovering new flavors, and finding calm in these small rituals. It’s where I slow down, observe, and recharge my creative energy.
🎸 Love for Music
I’m a big music lover and enjoy going to live gigs and music festivals. In college, I was part of the guitar club, and I loved jamming with friends and forming bands. We even recorded our own album, which was such a fun memory. Making music with others has always been one of my happiest memories.
I’m a big music lover and enjoy going to live gigs and music festivals. In college, I was part of the guitar club, and I loved jamming with friends and forming bands. We even recorded our own album, which was such a fun memory. Making music with others has always been one of my happiest memories.
📸 Traveling with Film
I’ve explored 30+ countries so far, and I’m endlessly fascinated by the cultures, people, and everyday lives in different parts of the world. I always carry a tiny Lomo film camera when I travel. I love the unpredictable magic that film photography brings. Travel constantly inspires me and fills my design with fresh ideas and perspective.
🇹🇼 🇫🇷 🇬🇧 🇮🇹 🇻🇦 🇧🇪 🇨🇭 🇳🇱 🇪🇸 🇫🇮 🇮🇸 🇳🇴 🇹🇷 🇷🇺 🇨🇿 🇩🇪 🇭🇺 🇦🇹 🇨🇦 🇺🇸 🇦🇺 🇯🇵 🇰🇷 🇲🇾 🇨🇳 🇭🇰 🇮🇩 🇮🇳 🇵🇼 🇻🇳 🇹🇭
I’ve explored 30+ countries so far, and I’m endlessly fascinated by the cultures, people, and everyday lives in different parts of the world. I always carry a tiny Lomo film camera when I travel. I love the unpredictable magic that film photography brings. Travel constantly inspires me and fills my design with fresh ideas and perspective.
🇹🇼 🇫🇷 🇬🇧 🇮🇹 🇻🇦 🇧🇪 🇨🇭 🇳🇱 🇪🇸 🇫🇮 🇮🇸 🇳🇴 🇹🇷 🇷🇺 🇨🇿 🇩🇪 🇭🇺 🇦🇹 🇨🇦 🇺🇸 🇦🇺 🇯🇵 🇰🇷 🇲🇾 🇨🇳 🇭🇰 🇮🇩 🇮🇳 🇵🇼 🇻🇳 🇹🇭
Happy Colleagues
Happy Colleagues
Here's what my colleagues have to say about their amazing experiences working with me !
Here's what my colleagues have to say about their amazing experiences working with me !
Cathy Y.
Product Manager
I was blown away by the quality of the Shani design. It's clear that a lot of thought went into the design, and the attention to detail is impressive. Highly recommended!
Kevin L.
Design Director
Shani Lin always takes responsibility and manages her work well. She gets things done independently and often helps others. I’m happy with her progress and believe she’ll help the team achieve even more in the future.
Raymond H.
Software Engineer
Shani’s technical expertise is truly impressive. Whenever the team faces challenges, she always helps us find the best solutions. She is also proactive in sharing new knowledge. It’s a pleasure to work with her.
Rose P.
Product Manager
Working with Shani is always smooth. She quickly gets the key points and shares useful ideas. I like how she keeps everyone aligned and catches problems early. With her around, I feel reassured and we often finish projects ahead of time.
Cathy Y.
Product Manager
I was blown away by the quality of the Shani design. It's clear that a lot of thought went into the design, and the attention to detail is impressive. Highly recommended!
Kevin L.
Design Director
Shani Lin always takes responsibility and manages her work well. She gets things done independently and often helps others. I’m happy with her progress and believe she’ll help the team achieve even more in the future.
Rose P.
Product Manager
Working with Shani is always smooth. She quickly gets the key points and shares useful ideas. I like how she keeps everyone aligned and catches problems early. With her around, I feel reassured and we often finish projects ahead of time.
UI/UX Projects
UI/UX Projects
Photography
Photography
Cathy Y.
Product Manager
I was blown away by the quality of the Shani design. It's clear that a lot of thought went into the design, and the attention to detail is impressive. Highly recommended!
Kevin L.
Design Director
Shani Lin always takes responsibility and manages her work well. She gets things done independently and often helps others. I’m happy with her progress and believe she’ll help the team achieve even more in the future.
Raymond H.
Software Engineer
Shani’s technical expertise is truly impressive. Whenever the team faces challenges, she always helps us find the best solutions. She is also proactive in sharing new knowledge. It’s a pleasure to work with her.
Rose P.
Product Manager
Working with Shani is always smooth. She quickly gets the key points and shares useful ideas. I like how she keeps everyone aligned and catches problems early. With her around, I feel reassured and we often finish projects ahead of time.